From Garage Talks to A New Office in Dubai: Our Startup Story

Header photo credit (above): Pierre Bassez

Just over a year and a half ago, my wife and I hosted an Iftar in our home in Dubai, as we do each year during Ramadan. It was on this night while catching up with some friends over coffee one of them started telling us about a specific technology his company makes that has been garnering international interest. This tech, he told us, is part of the “sensorization” of our world, advancing the concept of the Internet of Everything.

My co-founder, a trusted friend and I, all passionate about technology’s potential to connect and protect people, were intrigued and listened with curiosity. In almost synchronized movement, we began discussing potential applications of the technology, the likes of which is not restricted to any single industry or practice.

Because of our experiences growing up and working in the region and particularly, our familiarity with frequent commute, one particular use case – traffic safety –  stood out to us. We began convening at my house weekly, drawing up ideas for hardware that could be equipped with this technology to help solve traffic safety challenges.

I had, just a week earlier, registered my already existing IoT company as a consulting firm to leverage my M2M and IoT knowledge. After several meetings with my slowly forming team, I changed the company’s license from a consultancy to a trading license.

Our first product blueprint was born within a matter of weeks.

As our meetings and ideas matured, we laid the foundations for an IoT-ready business operating in the traffic safety and smart city space offering solutions boosted by artificial intelligence algorithms and other advanced technologies.

A few hackathons and a lot of organic sales and marketing efforts later, we are proud to have achieved the following milestones:


  • Built a makeshift IoT lab in October 2016
  • Private beta launch of our medium viable product December 2016
  • Hired CTO in January 2017
  • Signed an agreement with a western European IT firm March 2017
  • Accepted into the Dubai Future Accelerators August 2017
  • Signed MoU with Dubai Police November 2017
  • Expanded team to 8 in December 2017


In the last 60 days, we’ve made inroads with a number of multinationals attracted by our agility and readiness to create to discuss partnerships for specific smart city projects.

Today we are proud to share that we have opened the doors to our brand-new office in Dubai’s Jumeirah Lakes Towers. If you want to know more about us and our work, or if you’d like to meet us at our new space, give us a call.



Contact us

+9714 264 2828

Business inquiries:

Media inquiries:

1 reply
  1. Tarek Rawash
    Tarek Rawash says:

    I am proud of the progress. the passion, the persistence and most if all the vision that this start up has shown over such a short time. Well done and am also proud to be in aquantance of this great achiement and team.


Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *